While B2C fights a Dumb Race, B2B fights a Dumb Relay—where every step is an opportunity to lose momentum. If your brand can’t maintain engagement at every touchpoint, you’ll never cross the finish line.

Here’s a controversial take: Your marketing manager isn’t enough to save your brand. In today’s hyper-competitive world, relying solely on marketing efforts is like inviting guests to a party without planning the event itself. Sure, people might show up, but they’ll leave just as quickly—and they won’t remember you.